Bull&Roo Hospitality and Investments was Dubai’s first independent hospitality group in the region with the inception of its flagship venue, Tom&Serg in 2013. The café was inspired by the vibrant food scene of Melbourne, Australia, home to Tom Arnel, Managing Director of Bull&Roo. Tom&Serg changed the Dubai food scene by putting dynamic, industrial style dining on the map and paved the way for home-grown, independent restaurants in the city. Tom&Serg became an institution for good food, good coffee and good vibes.


Tom & Serg

This Melbournian-inspired café is Bull&Roo’s debut concept. The first cafe to launch in the industrial district of Al Quoz, transforming the area to what is now a cultural haven for start-up art galleries, food concepts and coffee roasters. Born out of a desire to dish up honest, wholesome fare and great coffee to Dubai residents…

Read More

The Sum of Us

A sourdough bakery. A gourmet cafe. A specialty coffee roastery.

The Sum of Us is wholesome, honest and dedicated to producing the finest offerings using the truest of raw ingredients.

We make everything from scratch, our bakers rise early every morning to bake our sourdough breads, cakes and pastries.

Read More

Common Grounds

With three locations across Dubai, Common Grounds is fuelling the city with fresh, vibrant, healthy and delicious food options. Our specialty coffee program is world class, and we provide complimentary weekly single origin coffee experiences to our guests.

Read More

Encounter Coffee Roasters

Encounter Coffee Roasters is Bull&Roo’s home-grown coffee roastery located inside of The Sum of Us cafe. Sourcing the highest quality Arabica beans from across the globe and artfully roast them to our own unique specification. Encounter coffee experts and roasters work carefully to produce single origin roast profiles that are true to the spirit of…

Read More

Rise & Dawn Bakehouse

The crunch of fresh bread, the smell of sugary icing and the chew of a good cookie, introducing Rise&Dawn Bakehouse, Bull&Roo’s handcrafted bakery located inside of The Sum Of Us cafe. The bakery uses the highest quality ingredients to create the most devastatingly delicious pastries, cakes and sourdough bread. Rise&Dawn Bakehouse supplies all the Bull&Roo…

Read More

View all brands

Become a part
of the team

Send us your resume to

Current Openings

Facebook Instagram